.YOU MAY certainly not know it, however various fonts bring about various feelings. Serif font styles, along with small movements by the end of letters, are often located in manuals and papers. They seem to be respected and authoritative. Sans serif typefaces, which appear, can look present day and informal. Aesthetic congruity gives viewers a feeling that they know where they stand it aids to build rely on. In the case of The Business analyst, it prepares the tone for our journalism.